Nickelodeon | |
---|---|
Logo used since March 4, 2023 | |
Launched | December 1, 1977 (46 years ago, as Pinwheel) |
Owned by | Paramount Media Networks |
Country | United States |
Broadcast area | Nationwide |
Headquarters | One Astor Plaza, New York City |
Website | http://www.nick.com/ |
Nickelodeon (usually abbreviated as "Nick", and originally named as Pinwheel from December 1, 1977 to March 31, 1979), is a cable television network owned by Paramount Media Networks, a subsidiary of Paramount Global. As of 2010, Nickelodeon is ranked as the #1 cable channel among the kids 2-11 and 6-11 demographics. For most of its history, the channel had been promoted as "The First Kids' Network," as Nickelodeon was the first American television network aimed at children, dating back to its days under the Pinwheel name. Nickelodeon's broadcast day runs from 6:30 a.m. - 9 p.m. ET/PT Mondays - Fridays, 6 a.m. to 10 p.m. ET/PT on Saturdays, and 6 a.m. - 8 p.m. ET/PT on Sundays (Eastern and Pacific time). The Rugrats TV series usually airs on this channel until it ended reruns on the channel.
Programming Blocks[]
Early history[]
Nickelodeon's first history began on December 1, 1977 when QUBE, the first two-way interactive cable TV system was launched in Columbus, Ohio by Warner Cable (owned by Warner Communications (WBD's past successor, and an ancestor of Warner-Amex Satellite Entertainment). One of the specialized channels available to subscribers of the QUBE system was Pinwheel, a cable channel offering children's programming, which ran for only about six hours each day.
Programming[]
Current programming, both new and old, air on Nickelodeon including; Dora the Explorer, PAW Patrol, SpongeBob SquarePants, ChalkZone, The Backyardigans, iCarly, Invader Zim, The Troop, The Fairly OddParents, True Jackson VP, Victorious, The Penguins of Madagascar (co-produced with DreamWorks Animation and based on the popular Madagascar movies), Big Time Rush, T.U.F.F. Puppy, Fanboy and Chum Chum, Planet Sheen (a spinoff of the Nickelodeon series The Adventures of Jimmy Neutron: Boy Genius), Zoey 101, Ned's Declassified Survival Guide, Drake & Josh, Sam & Cat, Rock Paper & Scissors, The Loud House, Henry Danger, Nicky, Ricky, Dicky and Dawn, Side Hustle, and Young Dylan.
SpongeBob SquarePants and iCarly are the most frequently aired programs on Nickelodeon, with SpongeBob SquarePants in particular typically airing about 7-9 times each day on average. iCarly currently ranks as of 2010 as the channel's highest-rated original series and the highest-rated cable program among children ages 2 and up, according to Nielsen Media Research. Nickelodeon also continues to air bi-monthly special editions of the long-running magazine series Nick News, hosted by Linda Ellerbee since its debut in 1992 (until the early 2000s, Nick News had aired on Nick on an almost weekly basis on Sunday nights).
Nicktoons[]
Nicktoons are animated television series produced by and aired on Nickelodeon. Until 1991, the animated series that aired on Nickelodeon were largely imported from foreign countries such as Europe. Nicktoons continue to make up a substantial portion of Nickelodeon's lineup, with roughly 6–7 hours airing on weekdays and around nine hours on weekends including a five-hour weekend morning block. Since the late 2000s, after the channel struck a deal with DreamWorks Animation in 2006 to develop the studio's animated films into weekly series, there has been a gradual shift towards Nicktoon series using 3D computer animation rather than traditional or digital 2D ink and paint; the introductions of The Penguins of Madagascar and Fanboy and Chum Chum to the channel's lineup reflect this.
As of early 2018, reruns of classic Nicktoons such as Rugrats, Rocko's Modern Life, The Ren and Stimpy Show, Doug, Hey Arnold!, etc, air later in the night on TeenNick (part of NickRewind) on weekdays and early in the morning on weekends, but removed in 2022.
Movies[]
Unlike its competitors Disney Channel, Disney XD, Discovery Family and Cartoon Network, Nickelodeon does not air movies on a regular basis; however, it does produce its own original made-for-cable television movies, which usually premiere in weekend evening timeslots.
The channel occasionally airs feature films produced by the network's Nickelodeon Movies film production division (whose films are distributed by sister company Paramount Pictures); however, despite the fact that the film division carries the Nickelodeon name, the Nickelodeon cable channel does not have access to most Nickelodeon Movies-produced films released through Paramount. Nickelodeon does have broadcast access to most feature films based on or that served as the basis for original series produced by the channel (such as Barnyard: The Original Party Animals and The SpongeBob SquarePants Movie); the majority of live-action feature films produced under the Nickelodeon Movies banner are licensed for broadcast by various television outlets, primarily cable networks (however, Nickelodeon has aired a small number of live-action features from Nickelodeon Movies including Angus, Thongs and Perfect Snogging and Good Burger, which have aired on the channel's Nick at Nite nighttime block).
Nickelodeon also advertises hour-long episodes of its original series, such as iCarly, True Jackson VP and Victorious, as movies; though these technically do not qualify as such as the "TV movie" versions of Nickelodeon's original series are shorter than the standard length of a television movie (approximately 45 minutes without commercials, compared to the typical 75-100 minutes for television movies), the hour-long episodes of the channel's multi-camera comedies are shot using that camera setup (whereas feature films and television movies are standardly shot in a single-camera setup), laugh tracks are used and the programs are shot on videotape instead of film (though the video frame rate of its multi-camera comedies are reduced to the 24p film frame rate, using the filmizing process).
Former channels[]
Nickelodeon Games and Sports for Kids[]
Nickelodeon Games and Sports for Kids (commonly referred to in on-air usage as Nickelodeon GAS or Nick GAS), was an American digital cable and satellite television channel that was launched on March 1, 1999 as part of MTV Networks' suite of digital cable channels. Nick GAS was essentially a children's version of (and Viacom's answer to) Game Show Network, which had launched five years nearly. The channel ceased operations on New Year's Eve 2007 on digital cable providers. However, Dish Network kept an automated loop of the network on the air on channel 177 for fifteen months until April 23, 2009, when it was replaced with the West coast feed of Cartoon Network.
Nickelodeon also had three of the top six rated shows with Kids 2-11: SpongeBob SquarePants (#1); The Penguins of Madagascar (#3); The Backyardigans (#5).
Nick.com[]
Nick.com is Nickelodeon's main online portal. It features online games based on Nickelodeon's TV shows. It also features virtual clubhouses, seasonal costumes for their avatar, and additional trivia games featuring questions about TV shows airing on the channel.
Nick Arcade[]
Nick Arcade is one of Nick.com's closed websites, featuring PC downloadable games. The games are not free, though, and we need to pay at least $19.99 per game. If we pay for it, we can get unlimited access to the game on your PC as long as we want.
Nick Shop[]
Nick Shop is also one of Nick.com's closed websites. It does not feature games, instead it features collectible merchandise we pay for.
Nickelodeon Movies[]
Nickelodeon Movies is the channel's motion picture production arm founded in 1995. The film first ever released in 1996. It has produced films based on Nickelodeon's animated programs including Rugrats and SpongeBob SquarePants, as well as other adaptations and original projects. The studio's films are released by Paramount Pictures. Nickelodeon Movies initially did not debut a new logo when Nickelodeon's current logo came into effect as part of its September 2009 rebrand; Nickelodeon Movies eventually instituted a new logo on January 1, 2010, which officially made its first introduction with the release of the film The Last Airbender on July 1, 2010.