Majesco Entertainment Company (formerly Majesco Sales Inc.) is an American video game publisher and distributor based in Hazlet, New Jersey. The company was founded as Majesco Sales in Edison, New Jersey in 1986, and was a privately held company until acquiring operation-less company ConnectivCorp in a reverse merger takeover, becoming its subsidiary and thus a public company on December 5, 2003. ConnectivCorp later changed its name to Majesco Holdings Inc. on April 13, 2004.
On December 1, 2016, Majesco Entertainment was acquired by PolarityTE, Inc., a biotech company, in another reverse merger takeover, because of which it formally ceased all video game operations on December 8, 2016. In mid-2017, chief executive officer Jesse Sutton re-acquired the company through a management buyout and continued operating it privately held. In January 2018, Liquid Media Group announced the acquirement of the company.
Majesco was first known as a reissuer of old titles that had been abandoned by their original publisher. By cutting the prices and eventually arranging the rights to self-manufacture games for both Nintendo and Sega systems, the company found a sustainable market niche.