Kraft Dinner

The product known as: Kraft Dinner or KD in Canada; Kraft Macaroni & Cheese Dinner or Kraft Mac & Cheese in the United States and Australia; and Macaroni Cheese or Cheesey Pasta in the United Kingdom, is a nonperishable, packaged dry macaroni and cheese product, traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. It was first introduced under the Kraft Dinner name in both Canada and the U.S. in 1937.

The product has developed into many more flavors and several other formulations, including Kraft Easy Mac Cups, a product later renamed Macaroni & Cheese Dinner Cups, a single-serving product designed specifically for microwave ovens.

The product's innovation was to conveniently combine nonperishable dried macaroni noodles with a processed cheese powder into a single purchasable item. The final dish can be prepared by simply cooking the pasta and adding the cheese powder along with additional perishable and/or refrigerated ingredients like butter (or margarine) and cow's milk.