Burger King

Burger King is a global chain of Hamburger fast food restaurants headquartered in Miami-Dade country, Florida, USA. The Company began in 1953, as "Insta-Burger King", a Jacksonville, Florida-based restaurant chain. After financial difficulties the following year, Its two Miami-based Francishees, David Edgerton and James MacLore, purchased the company and renamed it Burger King.

From 1998 to 2003, Burger King had five different Rugrats-themed promotions.

March 1998: Rugrats
From February 23 to March 29, 1998, the Rugrats were introduced to Burger King. Participating Burger King restaurants offered five different Rugrats Toys with their kids club meals, with a different one being sold each week.

November-December 1998: The Rugrats Movie
From November to December 1998, the Rugrats returned to Burger King to tie in with The Rugrats Movie. This promotion lasted from November 23 to the end of the year. Participating Burger King restaurants offered twelve different toys with their kids club meals, with two different ones being sold each week.

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Also during this time, four different watches were sold for $1.99 each, with the purchase of a Kid's Club Meal or Value Meal.

November 2000 - Rugrats in Paris
From November 13 to December 10, 2000, the Rugrats returned to Burger King again to tie in with Rugrats in Paris: The Movie. This promotion featured eight different toys, two different ones sold each week. Based on the movie, each toy is based off a ride at the EuroReptarLand theme park. They can work alone, or they can connect to each other and run simultaneously. Each toy included a figurine of one of the Rugrats characters riding a car. These cars could be used with any of the rides, including the Reptar Rider and the Dactar's Descent rides, both of which could accommodate two riders.

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Also during the promotion, Burger King offered four special Chatback watches, with each featuring mini-conversations between two Rugrats characters. One watch was released per week, and was sold for $1.99 with the purchase of any value meal.

January 2001 - Rugrats Treehouse
From January 15 to February 11, 2001, the Rugrats returned to Burger King once more, featuring tree house-themed toys. The toys could either be enjoyed by themselves, or connected to each other to build a tree house, which, when fully built, reaches seventeen inches in height.

2003 - Rugrats Go Wild
From June 2 to June 29, 2003, Burger King released one last line of Rugrats-themed toys to tie in with Rugrats Go Wild.

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Also during this promotion, moviegoers could experience the smells of the film, with a special process called "Odorama", not unlike the efforts attempted by B-Movie hucksters in the 1950s and 60's, and more recently, John Waters in the early 1980s. This stunt was to tie in with a scene where Spike loses his sense of smell, and counts on the audience to help him complete his mission. Special numbered cards, each representing a different smell (smelly feet, strawberries, peanut butter, a floer, a root-beer float, and fish) were given away with Kids meals at participating Burger King Restaurants from June 2 to June 29, 2003, and separately at Blockbuster Video rental stores on June 15, 2003. Participants could pick up the cards, then take them to a local movie theater showing the film. When a particular number flashed onscreen, vierwers could scratch off the scent with the particular number on it. Numbers that flashes in read meant the viewer should find the corresponding number on their card (glowing in the dark for their convenience), and be ready to scratch and sniff when the onscreen number turns green.

Trivia

 * In August 1999, according to a Viacom press release, there was to have been a Reptar-themed promotion at Burger King, to tie in with the direct-to-video release of Runaway Reptar. Nick declined this promotion, opting for a generic back-to-school-themed promotion instead.