NickMom

NickMom was a late evening programming block that was aired on the channel space of the American preschool-oriented cable channel Nick Jr.. The brand debuted online in November 2011, ahead of its television launch in October 2012. The block carried commercial-supported comedy programming targeting an adult female demographic, particularly mothers, from 10:00 p.m ET nightly.

The launch of NickMom initially generated controversy; as Nick Jr. only operated a single feed out of the Eastern Time Zone, the normally child-oriented network would transition into content inappropriate for such audiences in the early evening or afternoon depending on time zones. On launch, viewership of the block was significantly lower than that of the children's programming it replaced, and other 24-hour preschool networks such as Disney Junior, Sprout and BabyFirstTV took advantage of the gap in programming to build their own audiences.

NickMom was discontinued in September 2015 due to acquired programming cutbacks by Viacom and poor ratings.